Assessment

Market Orientation Assessment

How well does your business read the market and respond? This assessment reveals how you gather customer insights, share what you learn, and turn that knowledge into action. Rate how consistently each statement reflects your business, from 1 (Strongly Disagree) to 5 (Strongly Agree).

20 questions About 8 minutesNo right or wrong answers

What we measure

Information Acquisition

How well you gather insight about customers and the forces shaping your market.

Information Dissemination

How widely market insight is shared across your business.

Coordination of Strategic Response

How effectively you act on what you learn.

Your business profile

All four details are required. Your scores and their explanations appear immediately when you finish, with no contact details needed. Your personalised recommendations and the PDF report unlock afterwards, when you add your name, email and organization.

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